Expanding the Brand: Indianapolis

Tuesday Morning, as a national retail concern, wanted to test the effectiveness of a multi media campaign in a mid size market as a prelude to an expansion across the country. We devised a new approach to the Tuesday Morning brand utilizing radio, TV, billboards, posters and magazine advertising. The market we selected was Indianapolis. The campaign ran from October to the end of December of 2011. The results during the campaign far exceeded the results of other store markets.